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Small Business Marketing Strategist. Speaker. And lover of everything real.

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Hi I'm Dana!

Dana Sanchez is a Marketing Strategist OBSESSED with helping

you live an authentic, AMAZING life; both personally and professionally.

After being fired from a job she never thought she’d leave, (in 2010), she started her own Small Business Consulting practice.


Today, with a career spanning over two decades, Dana has worked with the some of the most respected businesses, brands in the world including General Motors, Harley-Davidson, and AT&T.

Follow me on Instagram.

I'm kinda hilarious.

But what she’s most proud of are the many small businesses she’s worked with, (and continues to work alongside), including family owned and operated, multi-generational business such as the W-K Family of Dealerships, (who just celebrated their 100th year anniversary), in Sedalia & Boonville, Missouri,  Yeager’s Cycle, and Ditzfeld Transfer in Sedalia, Missouri.


Other local and regional small businesses she’s had the pleasure of working with include Springwater Greenhouse & Landscaping, Sturhahn Jewelers, and Viking Athletic Goods in Marshall, MO and several locally owned business in the Kansas City Metro Area. 

Although her heart is rooted in small business, Dana enjoys the company of many respected marketing authorities both personally and professionally. She has consulted on projects with some of businesses most influential leaders including, most recently, Silicon-Valley based author, speaker, entrepreneur, and former Chief Evangelist for Apple, Guy Kawasaki.



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Through her hilarious storytelling and real-life examples, Dana communicates in a no nonsense way that puts people right at ease, while delivering up extraordinary business advice that's applicable to everyday life. 

In her never boring (usually edgy & sometimes hilarious) daily Facebook Live & IGTV Show "How Not To Suck", you'll learn business tips, marketing strategies and life lessons from this resilient non-conformist.


Always pushing the envelope, Dana says what we're all thinking and goes where most of us won't. (But wish we had the courage to.)


Currently, Dana lives in a little town in Mid-Missouri. She has a personality with enough energy to power a small city and she will never shy away from a lip sync battle. Like ever. 

The full story.

In her own words.

Ugh. I got fired. 

Ok, so here's the thing; I wish I could say starting my own business was birthed out of a gutsy act of valor. But it wasn't. On the 1st day of my 8th year, I was fired from a job that I never thought I'd leave. (Actually, the word he used was “dismissed”.)

The unraveling.

What happened next...

I was devastated. I cried for 2 hours. (Then I stress-cleaned the house.) I was scared. And embarrassed. Afterwards, I drove to an empty parking lot so I wouldn’t be home when the kids got off the school bus because I didn’t know how to tell them Mommy got canned.  What I didn't know at the time was that being fired was one of the best things that could happen to me. 

Being fired was one of the best things that could have happen to me. 


3 weeks later, I walked back into the radio station that fired me. But this time, I was a client, (boom), representing a few small businesses that hired me to do their marketing. *mic drop* That was 9 years ago.

3 weeks later, I started my own consulting business. That was 9 years ago. 

Living the dream.

Today, my business has grown more than I could have ever imagined and I LOVE what I do. I've had the honor of working with some of the most amazing businesses and brands in the world but my specialty is helping entrepreneurs grow personally and professionally.  

 I understand people. 

(And isn't that

what marketing

is all about?)

My experience. (the back story)

I've been in Sales & Marketing my entire life. And I'm really really good at it. 


I understand people(And isn't that what marketing is all about?)


Over the course of my career, I've worked for and learned from the best of the best. I started out my career in Corporate B2B Sales in Southern California working for 2 of the largest telecom companies in the world.


Tired of the rat race that is Southern California, I moved back to my home town in Mid-Missouri and I started working for a Small Market Radio Station. It was there that I fell in LOVE with marketing and got REALLY REALLY GOOD AT IT. (Just ask the guy who fired me, we're still friends today.)


But most importantly, it was working in the trenches that fueled my passion for helping local small businesses and entrepreneurs succeed.

*And now...I want to help you.

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